Peter Schauben, founder of Gift for Life and partner at Appleman Schauben, recently shared his — and Gift For Life’s — “stationery story” as part of the National Stationery Show’s “Stationery Stories” campaign.
Schauben shared that he started exhibiting at the National Stationery Show in 1977. “That’s what got me into the market, and the National Stationery Show connected me to a lot of people in the industry,” he said.
He also shared that “in the late 1980s and early 1990s, our industry was losing many wonderful people to AIDS. I remember I was watching the Academy Awards and I saw everyone wearing red ribbons. There was no cohesive fundraising or social effort in our industry to show that we cared. I knew that almost all of our industry’s leaders attended the National Stationery Show. So, I wrote a letter to 60 of the top people I knew and asked them to join me in finding a way to help. I reached out to Patti Stracher and asked for a meeting room at the Show.”
Gift for Life launched at the National Stationery Show in 1992. That first meeting brought together a cross-section of the industry’s biggest publishers, market centers, sales reps, manufacturers and retailers.
Today, Gift for Life is approaching its 25th Anniversary, and the National Stationery Show continues to support the cause by partnering with the organization to participate in AIDS Walk NY, a huge fundraising event that takes place on the opening day of the Show. To date, the Gift for Life/NSS team has raised more than $80,000.
You can help raise funds for the fight against HIV/AIDS by walking — in the actual 10K course through NYC, or in a virtual walk through the Javits aisles — on Sunday, May 15. To join the team, or donate, click here.
Read Peter’s full “stationery story.”