My connection to AIDS predates my connection to the stationery or gift industries. It stretches back to my college days in the early ’80s when, in polite circles, one didn’t die of AIDS; one died of pneumonia or some other equally “safe” sounding malady. Still, two dear friends were gone before their 25th birthdays, then a third by his 27th, at which point I vowed never to forget.
Being invited to join the Gift for Life Board of Directors is indeed an honor, bringing that conviction into a place of action. Surrounded by the most committed, extraordinary leaders in the industry—each with their own memory of someone lost to HIV/AIDS—it’s hard not to feel the palpable impact we could have.
Multiply that by the number of vendors, sales agencies, and industry players that could join us in the fight, and, well…. Just imagine the possibilities.
Some days, it seems the rest of the world has pushed our cause to the back burner, yet the people who sit around this table remain doggedly determined to do their part in preventing AIDS from robbing us of even one more friend. We’re upbeat, enthusiastic, hard working, and dedicated, channeling our collective energy to help others…come hell or high water.
There’s much work to be done. Please join us.
Cinda Baxter
Consultant, speaker
Always Upward and The 3/50 Project
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