This just in on the news wire:
Finalists have been selected in the first Gift For Life / New York International Gift Fair® (NYIGF®) Product Design Competition, with nine prototypes vying for “Peoples’ Choice” and “Designer Distinction” Awards at the New York International Gift Fair, August 14-19, 2010.
Themed “Make Change,” the inaugural design competition required established and emerging designers to reinvent the iconic piggy bank with unique and innovative elements. While banks could be dramatically re-imagined, they had to retain their functional aspect and be a repository for money in order to be considered.
“From card stock to gold plate, the materials were as diverse as the concepts and the designers behind them,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “The designers’ personal interpretations of the piggy bank were refreshingly unique and different.”
Competition finalists will be featured here on the GFL website over the next week and a half.
Finalists’ designs will be displayed in the Jacob K. Javits Convention Center’s Crystal Palace lobby during the summer 2010 NYIGF. Two awards (a “Peoples’ Choice Award” based on voting by market participants, and a “Designer Distinction Award” as determined by a panel of professional designers – Mark Blackwell, Sandy Chilewich and Evette Rios) will be presented. Winners of both Awards will receive one complimentary exhibition space (valued at $3,700) for the winter 2011 NYIGF.
Proceeds from the competition will benefit the charitable efforts of Gift For Life and its sole beneficiary, DIFFA: Design Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS service and education programs in the U.S. Since its founding in 1984, DIFFA has mobilized the resources of the design communities to provide more than $38 million to hundreds of AIDS organizations nationwide. For more info about DIFFA, click the “About GFL” tab at the top of this page.
NYIGF is the nation’s premier gift, home and lifestyle marketplace, with 2,800 exhibiting companies featuring an extraordinary breadth and depth of design-driven home fashion products and complementary giftware. The summer market takes place Saturday, August 14 through Thursday, August 19, 2010, at the Javits Center and Passenger Ship Terminal Piers 92 and 94 in New York City. Some 35,000 attendees from all 50 states and more than 85 countries worldwide are expected. Information and registration is available online at www.nyigf.com.
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