This Like for Life thing has legs, as they say.
George Little Management and the New York International Gift Fair are joining bwconnect in their drive to raise funds for Gift for Life. Based on the same format, all new “likes” on the NYIGF Facebook page now through August 31st will garner a $1 donation to Gift for Life, with an established $1,000 minimum donation guaranteed.
“Through NYIGF’s ‘Like for Life’ Facebook campaign, we can take Gift For Life fundraising viral,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “We hope to spread this initiative across the industry, with all gift, home and stationery buyers and suppliers undertaking similar efforts.”
GLM and Brandwise are encouraging other companies to launch their own “Like for Life” fundraising initiatives. As part of this, Brandwise is creating a package of materials–graphics, logos, and registration materials–that will offer turnkey participation for suppliers and retailers interested in fundraising through Facebook. Complete details and participant materials will be available after September 1.
“This new fundraising campaign capitalizes on the good will of social media. We look forward to participation by other companies who want to join together to fight HIV/AIDS,” commented Leslie Nathan-Street, chair, Gift for Life Board of Directors.
Each year, Gift for Life hosts events throughout the U.S. benefitting DIFFA. The primary mission of Gift for Life and DIFFA is to eradicate the AIDS pandemic in the U.S. Working together, Gift for Life and DIFFA will continue to raise funds for HIV/AIDS service and education programs.
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