March 19, 2021 – Gift for Life is partnering with Home Textiles Today magazine to launch a new text-to-donate campaign as part of Home Textiles Market Week, a virtual New York Home Fashions Market, March 22-25, 2021 sponsored by HTT and the Home Fashion Products Association. All donations will benefit COVID food relief efforts undertaken by World Central Kitchen (WCK), a nationwide emergency food relief program.
“This is Gift for Life’s inaugural fundraising campaign for our 2021 beneficiary, World Central Kitchen,” said Cole Daugherty, Gift for Life chair. “We are delighted to be first-time partners with Home Textiles Today in this effort and are looking forward to uniting Home Textiles Week participants in a common cause.”
All Home Textiles Market donations will directly benefit World Central Kitchen’s Restaurants for the People program, which meets critical needs on two fronts: buying meals directly from restaurants and delivering them to Americans who need help – in 400 cities across 35 states. To date, the program has worked with 2,500 restaurants to serve over 12 million restaurant meals and have disbursed more than $135 million dollars directly to restaurants owners.
To donate, text FOOD to 80100, or visit https://donate.wck.org/HomeTextilesWeek. The minimum donation is $25, with a campaign goal set at $2,000.
World renowned chef José Andrés founded World Central Kitchen in 2010 with a goal of using food to empower communities and strengthen economies. In 2020, with COVID-19 straining traditional food security safety nets like school feeding programs, city services and food banks, WCK pivoted to safely distribute individually packaged, fresh meals in communities that need support. For information, visit www.wck.org.
Gift for Life unites the gift and home industries against HIV/AIDS as well as other philanthropic needs identified by its board of directors. Since its inception in 1992, Gift for Life has raised nearly $6 million through nationwide at-market events, cause marketing programs and direct donations. With COVID-19 temporarily causing cancelation of in-person events at industry markets, Gift for Life has pivoted towards online digital events for the balance of 2021, with a specific emphasis on COVID food relief. Adam Glassman, creative director of O, The Oprah Magazine, serves as Gift for Life’s 2021 honorary chair and spokesperson. More information is available at www.giftforlife.org.
The Home Textiles Week virtual market’s user-friendly platform connects home textiles vendors and retailers from around the world through real-time chat, one-on-one meetings and a full line-up of business resources. The expanded market experience also offers insightful live content from key industry professionals, enhanced product imagery, educational webinars, virtual showroom tours and more. Visit www.hometextilesweek.com for more information.
About Home Textiles Today:
Considered the Wall Street Journal of the home textiles industry, Home Textiles Today combines news, analysis, product coverage, statistical data and award-winning commentary about all the events and trends shaping the industry. Home Textiles Today offers a comprehensive package of print and online products, providing industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more. Product categories include: bedding, accessories, soft bath, windows, rugs, hard bath, storage and cleaning. It combines monthly coverage, live at-market dailies, a website that is updated daily and regular e-newsletters featuring news and products. More information is available at www.hometextilestoday.com.