Make a difference


Today, approximately 1.2 million people in the United States are living with HIV, with one in five unaware of their infected status.

Source: CDC

Uniting Our Industry. Improving Lives.

Gift for Life is the industry’s charitable organization founded in 1992 to fight HIV/AIDS. Through cause marketing partnerships and special events across the U.S., we have raised more than $5 million for treatment, prevention, education and advocacy.

Our charity partner, DIFFA (Design Industries Foundation Fighting AIDS) – one of the largest funders of HIV/AIDS service and education programs in the U.S. – is working toward an AIDS-free generation. DIFFA has granted more than $41M to U.S. AIDS service organizations since its founding in 1992. It is one of the country’s largest proponents of educational and direct care programs and it has a Charity Navigator 3 star rating (with a score of 81.06 out of 100 for its financial, accountability and transparency).

In October 2017, Gift for Life launched LIFELINE, a new national program through which our industry can fund ad hoc humanitarian relief efforts nationwide. In cooperation with Feeding America, our first effort will provide food and water to communities affected by Hurricanes Harvey, Irma and Maria and the California fire disasters.


Pittsburgh AIDS Task Force

The Pittsburgh AIDS Task Force (PATF) was organized in 1984 to provide services and distribute information about the newly discovered AIDS virus. The group of volunteers offered a legal advocacy program to fight discrimination and implemented a buddy program to provide emotional and practical support to individuals dying from AIDS-related illnesses. Today, PATF is the oldest and largest AIDS service organization in southwestern Pennsylvania.

Supporting more than 650 individuals across 11 counties in Pennsylvania, PATF serves as a one-stop-shop for individuals impacted by HIV/AIDS. The organization offers a wide range of services, including permanent housing, advocacy, nutrition and a pharmaceutical program. With DIFFA’s support, the organization launched its medical clinic in November 2016, allowing individuals to access PrEP (Pre-Exposure Prophylaxis) and to obtain medical care and STI and hepatitis C treatments. Pittsburgh AIDS Task Force is just one of many grantees that DIFFA supports through its grant-making efforts.

Read more..


Duke Cannon is donating proceeds from sales of its “Handsome Man Grooming Can” as one of Gift for Life’s “Under 40” cause-marketing partners.

“While Duke Cannon Supply Co. generally supports veterans’ causes, Gift for Life supports a cause that personally hits home with me, so I’m thrilled to be in a position to benefit this worthwhile organization.”

– Anthony Albanese, Co-Founder, Duke Cannon Supply Co.

Read more..