Make a difference


Today, approximately 1.2 million people in the United States are living with HIV, with one in five unaware of their infected status.

Source: CDC

Uniting Our Industry. Improving Lives.

Gift for Life is the industry’s charitable organization founded in 1992 to fight HIV/AIDS. Through cause marketing partnerships and special events across the U.S., we have raised more than $5 million for treatment, prevention, education and advocacy.

Our charity partner, DIFFA (Design Industries Foundation Fighting AIDS) – one of the largest funders of HIV/AIDS service and education programs in the U.S. – is working toward an AIDS-free generation. DIFFA has granted more than $41M to U.S. AIDS service organizations since its founding in 1992. It is one of the country’s largest proponents of educational and direct care programs and it has a Charity Navigator 3 star rating (with a score of 81.06 out of 100 for its financial, accountability and transparency).

In October 2017, Gift for Life launched LIFELINE, a new national program through which our industry can fund ad hoc humanitarian relief efforts nationwide. In cooperation with Feeding America, our first effort will provide food and water to communities affected by Hurricanes Harvey, Irma and Maria and the California fire disasters.


Since its founding in 1984, DIFFA has mobilized the immense resources of the design communities to provide more than $44 million to hundreds of AIDS organizations nationwide. In 2018, with Gift for Life’s help, DIFFA National granted $285,000 to 26 organizations nationwide. Visit for a list of grantees.

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Duke Cannon is donating proceeds from sales of its “Handsome Man Grooming Can” as one of Gift for Life’s “Under 40” cause-marketing partners.

“While Duke Cannon Supply Co. generally supports veterans’ causes, Gift for Life supports a cause that personally hits home with me, so I’m thrilled to be in a position to benefit this worthwhile organization.”

– Anthony Albanese, Co-Founder, Duke Cannon Supply Co.

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