Peter Schauben, founder of Gift for Life and partner at Appleman Schauben, recently shared his — and Gift For Life’s — “stationery story” as part of the National Stationery Show’s “Stationery Stories” campaign.

Peter Schauben_NssSchauben shared that he started exhibiting at the National Stationery Show in 1977. “That’s what got me into the market, and the National Stationery Show connected me to a lot of people in the industry,” he said.

He also shared that “in the late 1980s and early 1990s, our industry was losing many wonderful people to AIDS. I remember I was watching the Academy Awards and I saw everyone wearing red ribbons. There was no cohesive fundraising  or social effort in our industry to show that we cared.  I knew that almost all of our industry’s leaders attended the National Stationery Show. So, I wrote a letter to 60 of the top people I knew and asked them to join me in finding a way to help. I reached out to Patti Stracher and asked for a meeting room at the Show.”

Gift for Life launched at the National Stationery Show in 1992. That first meeting brought together a cross-section of the industry’s biggest publishers, market centers, sales reps, manufacturers and retailers.

Today, Gift for Life is approaching its 25th Anniversary, and the National Stationery Show continues to support the cause by partnering with the organization to participate in AIDS Walk NY, a huge fundraising event that takes place on the opening day of the Show. To date, the Gift for Life/NSS team has raised more than $80,000.

You can help raise funds for the fight against HIV/AIDS by walking — in the actual 10K course through NYC, or in a virtual walk through the Javits aisles — on Sunday, May 15.   To join the team, or donate, click here.

Read Peter’s full “stationery story.”

Gift for Life has announced the addition of two new board members to its roster, bringing its leadership roster to nearly 30 members. “These new members bring strong gift and home industry knowledge and experience to our board, ” said Frank Joens, chair of the Gift For Life Board. “We are honored to welcome them and to use their time and talents to further our overall mission.”

Kim WahlbergKim Wahlberg, president of the Kimberly Wahlberg Company, brings more than 30 years gift and home industry experience to the board. She opened her own Northeast-based sales agency in 2008, with a specialization in nationally-recognized companies in the gift and women’s segment of the industry. Prior to working as a sales representative, she was a home/decorative goods buyer for G. Fox ~ Filene’s Department Store.




Caitlin KellyCaitlin Kelly, senior account manager of Whereoware, has nearly seven years experience with email marketing strategy and website production. In her current role with Whereoware, she helps key accounts increase online revenue and optimizes the customer journey. Kelly, who replaces Eric Dean, CEO of Whereoware, on the Board, will serve on Gift for Life’s Marketing & Communications Committee.

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NSS Logo AIDS Walk LogoFor the fifth consecutive year, Gift for Life has partnered with the National Stationery Show (NSS) to participate in AIDS Walk New York, a charity fundraiser in New York City on Sunday, May 15 – the opening day of the Show. The Gift For Life/National Stationery Show team will recruit walkers to raise funds for the fight against HIV/AIDS by participating in both the actual 10K course that starts and ends at Central Park as well as in a “virtual walk” through the aisles of the Show, which runs May 15-18, at New York City’s Jacob K. Javits Convention Center.

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