Vera Bradley’s Barbara Bradley Baekgaard to be honored at Party for Life
27th annual event to be held Feb. 4 in New York

Gift for Life’s 27th annual Party for Life will honor Barbara Bradley Baekgaard, co-founder of Vera Bradley, on Monday, Feb. 4 in New York. At the evening event, to be held during NY NOW, Baekgaard will be awarded Gift for Life’s Chuck Yancy Lifetime Achievement Award. The Barbara Bradley Baekgaard Family Foundation and Vera Bradley also have jointly pledged a $50,000 donation to kick off the 2019 Party for Life fundraising campaign.


“I’m extremely honored to be recognized with the 2019 Chuck Yancy Lifetime Achievement Award, especially because my late husband, Peer, was the 2007 award recipient,” Baekgaard said. “Having known Chuck Yancy and others who have bravely fought this disease, I’m proud to have been a part of Gift for Life over the past 27 years and look forward to a brighter future.”


Make plans now to attend Stage 48 in New York City. Individual tickets, which cost $125, include an open bar, dinner buffet, music, dancing and a silent auction. Sponsorships, ranging from $500 through $25,000, also are available. For details, visit or contact Steven Williams at, 212-727-3100.


Read the full release about Barbara Bradley Baekgaard here.

See the list of past Gift for Life honorees.
See the list of Gift for Life sponsors.