October 3, 2016 — Gift for Life, the gift, stationery and home decor industries’ sole charitable organization, has received a donation of $5,000 from Archipelago Botanicals, the home fragrance, bath and body products supplier, through an exclusive cause marketing program conducted during the 2016 tradeshow season.
Archipelago Botanicals partnered with Gift for Life to donate a portion of sales of its Perennials Collection during 2016 wholesale markets. The Perennials Collection consists of five floral blends: Gardenia, Hyacinth, Jasmine, Lavender and Sweet Pea – all poured using a premium wax blend in a white glass jar candle and adorned in a floral box with a simple button closure. Details are available online at www.shoparchipelago.com
“At Archipelago, we feel it is important to give back to our communities in any way possible,” said Gregg Corzine, Archipelago president. “We have been very blessed as a company and feel the need to pass that along and help the bigger picture. It is a pleasure, and we only wish we could do more.”
Frank Joens, Gift for Life chair, added, “We are grateful to Archipelago for its partnership during the 2016 tradeshow season and hope that others will be inspired to participate in the same way. Gift for Life’s Cause Marketing Program is an easy, and effective way for gift, stationery and home décor suppliers to support our efforts to unite the industry against HIV/AIDS. .”
Gift for Life’s Cause Marketing program has raised nearly $70,000 for DIFFA in the last year alone. Recent cause marketing partners include Archipelago Botanicals, Chavez for Charity, Global Views, Kurt S. Adler, Inc. and UMBRA, among others. For more information about Gift for Life’s Cause Marketing Program, contact cause marketing co-chairs, Matt Katzenson (matt@finelinescompany.com) or Nancy Michael (nmichael@housewares.org).
Gift for Life raises funds to benefit DIFFA: Design Industries Foundation Fighting AIDS through nationwide at-market events, cause marketing programs and direct donations. The primary mission of Gift for Life is to raise funds for DIFFA-granted HIV/AIDS service, education, prevention and advocacy programs across the U.S. For additional information please visit www.giftforlife.org.
