Cause Marketing — Getting Started

Thank you for being a Gift for Life vendor partner!  Following are some tools for you to use in marketing your participation in this fundraising initiative.

Marketing is critical to boosting sales of these products: 72% of consumers have donated to charity at the register and 65% of consumers felt positively about the retailer after giving. Of the 28% who do not donate at the register, 44% say it was because they “don’t know anything about the cause.” — Catalist’s Revelations at the Register 

How and when you use these materials is up to you. Historically, our most successful cause marketing products have employed a combination of marketing (advertising, editorial, website, emaketing, social media and more) and product packaging to promote our partnership.  And, at the same time, Gift for Life is promoting the partnership through all of our communication channels:  press releases, e-newsletters, social media and more.

If you have questions or suggestions, please feel free to contact GFL Communications cochairs, Cathy Steel and Cole Daugherty.  We would love to hear from you!

Gift for Life logo: This is our official logo, in several different formats.

GFL_logo with tagline



DIFFA GFL Combined

Gift for Life boilerplate: This is a concise description of Gift for Life, who we are, what we do and who we help.


Gift for Life unites the gift and home industries to raise funds for charitable causes including DIFFA: Design Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS service and education programs in the U.S. The all-volunteer Gift for Life organization has donated more than $5 million since its inception in 1992. More information is available at

Sample Press Releases:  Here are samples of recent Gift for Life press releases announcing a new vendor partnership or results of an existing partnership.  Feel free to use these as a template for your own publicity.