Showroom Fundraising Augments REA Campaign
June 5, 2023 — Gift for Life today announced that Dallas Market Center, in conjunction with select showrooms, will host a summer “Feed the Hungry. Feel the Good.” fundraising campaign to support World Central Kitchen’s (WCK) crisis-related hunger relief efforts.
“We are excited to kick off our Summer fundraising at Dallas Market,” said Ari Lowenstein, Chair of Gift for Life. “Our showroom and industry partners continually impress us with their creative fundraising ideas and passion for helping to make a difference through World Central Kitchen.”
Each participating showroom will have a custom fundraising program during the June Total Home & Gift Market, June 21-27. Showrooms and participating brands will contribute via direct donations, donations per order and custom matching programs. Details about on how to participation will be clearly posted within each participating showroom.
Currently confirmed participants are Cliff Price & Company (Trade Mart, 1st Floor), Demdaco (Trade Mart, 1st Floor) Diverse Marketing (World Trade Center, 4th Floor), Goetz Inc. (Trade Mart, 2nd floor), Portico Collection (World Trade Center, 6th Floor), Road Runners (Trade Mart, 1st Floor), Roman (Trade Mart, 1st Floor), MarketTime (World Trade Center, 1st Floor) and Transpac (World Trade Center, 2nd Floor) with many more in the works.
Randa Crisler, VP of The Portico Collection and one of Gift for Life’s newest board members, said, “Portico is once again thrilled to work with our industry partners to raise money for the wonderful causes supported by Gift For Life. We are looking forward to seeing everyone in June and raising awareness about Gift for Life’s mission.”
To donation to the Dallas Market Center Summer 2023 “Feed the Hungry. Feel the Good.” Fundraiser, visit: https://donate.wck.org/Dallas2023
Beyond the Dallas-based showroom campaigns, Gift for Life is also fundraising for World Central Kitchen in connection with the 72nd annual Retailer Excellence Awards, on June 21, 2022, at Southside Music Hall, Gilley’s Dallas. During the event, Gift for Life will present its 2023 Industry Achievement Award to industry veterans Todd and Jannetta Litzman in recognition of their 25+ years innovating and serving all players in the industry’s wholesale ecosystem.
Hosted by Gifts & Decorative Accessories, the Retailer Excellence Awards recognize excellence in seven retail awards categories, as well as the vendor and manufacturer’s rep of the year distinctions. Information and tickets for the 72nd REAs are available at:
Donations in celebration of Todd and Jannetta Litzman, which also will benefit World Central Kitchen’s worldwide crisis-related hunger relief efforts, can be made at https://donate.wck.org/REA2023.
To host a fundraiser for World Central Kitchen, click HERE or contact a member of the Gift for Life board.
World Central Kitchen (WCK) was founded in 2010 by Chef José Andrés, World Central Kitchen uses the power of food to nourish communities and strengthen economies in times of crisis and beyond. In 2020, with COVID-19 straining traditional food security safety nets like school feeding programs, city services and food banks, WCK pivoted to safely distribute individually packaged, fresh meals in communities that needed support and launched the Restaurants for the People program to scale nationwide. Fast forward to 2022 and the escalating crisis in Ukraine and at home. When disaster strikes, WCK’s Chef Relief Team mobilizes to the front lines making sure there is always a warm meal, an encouraging word, and a helping hand. World Central Kitchen has provided tens of millions of fresh, nourishing meals for communities around the world. Donations will be used to support emergency food relief efforts and resilience programs. For information, visit www.wck.org. If you’d like to host your own fundraiser for World Central Kitchen, click HERE or contact a member of the Gift for Life board
Gift for Life was founded by Peter Schauben of Appleman Schauben in 1992 in response to the tragic loss of industry lives to AIDS. The organization’s first meeting at the National Stationery Show brought together a cross-section of the industry’s leading publishers, market centers, sales reps, manufacturers, and retailers – all willing to convene and work together towards a common goal. Since that time, Gift for Life has raised nearly $6 million for AIDS research, education, treatment and care through nationwide at-market events, cause marketing programs and direct donations. In 2021, with COVID-19 temporarily causing cancelation of in-person events at industry markets, Gift for Life pivoted towards online digital events with a specific emphasis on COVID-related hunger relief. In 2023, the all-volunteer organization will continue to support programs that address hunger relief.
More information is available at www.facebook.com/giftforlife.
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