September 7, 2023 – Gift for Life today announced a first-time partnership with Cocina Sabrosa Food & Beverage Trade Expo to host a fundraising campaign during its national tradeshow, September 27-28, 2023, at Irving Convention Center in Los Colinas, TX. All funds raised will benefit World Central Kitchen’s programs addressing food insecurity and crisis-related hunger relief.
Gift for Life, the sole charitable partnership between the gift, home and stationery industries; and Cocina Sabrosa, the only national trade show for the Hispanic grocery and restaurant industry, aim to raise $5,000 for World Central Kitchen and its hunger-relief efforts. Donations can be made here: https://donate.wck.org/CocinaSabrosa.
"This is a great first-time partnership, which provides Gift for Life with an exciting introduction to an important industry," said Ari Lowenstein, Gift for Life chair. "Cocina Sabrosa's goal of growing and elevating the Latin Food and Beverage industry, and the community at large, will introduce Gift for Life and World Central Kitchen to a new audience of potential supporters. We are proud to expand our relationship with Emerald Expo and to enter into the food-service arena, which is so linked to World Central Kitchen’s roots.”
Bringing together decision makers across the food and beverage industry, from retail to food service, Cocina Sabrosa Food & Beverage Trade Expo is the ultimate meeting place for the entire Hispanic food and beverage community. More than just a trade show, Cocina Sabrosa is where grocers, manufacturers, equipment companies, restaurants, distributors, investors and thought leaders gather to learn, network and conduct business.
“Our shared goal to advance individuals and communities through the transformative power of food is at the heart of this collaboration. By joining forces, we’re harnessing the strength of the food & beverage industry not only to delight palates, but to uplift lives,” said Andrea Fletcher, Cocina Sabrosa Brand Director. “We are honored to partner alongside Gift for Life to advance World Central Kitchen’s mission to provide meals and hope in the face of crises.”
Cocina Sabrosa has already posted about the new partnership, saying: “Cocina Sabrosa, in partnership with Gift for Life, supports World Central Kitchen and is excited to unveil the first step in our multi-year partnership together. We’re embarking on a journey to make a positive impact on the world.”
Led by Chef José Andrés, World Central Kitchen has served more than 300 million meals worldwide. When disaster strikes, WCK teams are often the first to mobilize to quickly provide hunger-relief to the communities affected. The staff is on the ground, serving meals and providing uplifting words and helping hands to those who need it most.
Cocina Sabrosa is part of the Emerald Expo family of shows supporting Gift for Life. Follow the progress of World Central Kitchen’s efforts and Gift for Life’s partnership with Cocina Sabrosa by following their individual social channels or checking out the related social hashtags: #CocinaSabrosaExpo #WorldCentralKitchen #GFL #JoseAndres #WCKPartnership #TogetherForChange #GiftforLife
Cocina Sabrosa Food & Beverage Trade Expo is the only national trade show for the Hispanic grocery and restaurant industry. It is presented in collaboration with Abasto Media and is part of the Emerald Expo family of shows. Cocina Sabrosa is the ultimate meeting place for the entire Hispanic food & beverage ecosystem. From businesses that currently serve the thriving Latin population to those that want to increase their reach, professionals across the nation will find the products, services, and ideas they need to operate and scale their businesses efficiently and prosperously. It’s more than a trade show – it’s a community where grocers, manufacturers, equipment companies, restaurants, distributors, investors, and thought leaders gather to learn, network and conduct business.
World Central Kitchen (WCK) was founded in 2010 by Chef José Andrés, World Central Kitchen uses the power of food to nourish communities and strengthen economies in times of crisis and beyond. To date, it has served 300 million meals to communities across the globe. In 2020, with COVID-19 straining traditional food security safety nets like school feeding programs, city services and food banks, WCK pivoted to safely distribute individually packaged, fresh meals in communities that needed support and launched the Restaurants for the People program to scale nationwide. Fast forward to 2022 and the escalating crisis in Ukraine and at home. When disaster strikes, WCK’s Chef Relief Team mobilizes to the front lines making sure there is always a warm meal, an encouraging word, and a helping hand. World Central Kitchen has supplied tens of millions of fresh, nourishing meals for communities around the world. Donations will be used to support emergency food relief efforts and resilience programs. For information, visit www.wck.org.
Gift for Life was founded by Peter Schauben of Appleman Schauben in 1992 in response to the tragic loss of industry lives to AIDS. The organization’s first meeting at the National Stationery Show brought together a cross-section of the industry’s leading publishers, market centers, sales reps, manufacturers, and retailers – all willing to convene and work together towards a common goal. Since that time, Gift for Life has raised nearly $6 million for AIDS research, education, treatment and care through nationwide at-market events, cause marketing programs and direct donations. In 2021, with COVID-19 temporarily causing cancelation of in-person events at industry markets, Gift for Life pivoted towards online digital events with a specific emphasis on COVID-related hunger relief. In 2023, the all-volunteer organization will continue to support programs that address hunger relief.